Published16.9.2026 hoyry
Petri Juotasniemi, Henry Hynynen ja Elias Joentakanen

Venture Lapland becomes the main owner of luxury tourism group Arctra

Published16.9.2026 hoyry
Venture Lapland, an investor in northern growth companies, has acquired the majority ownership of Arctra and aims to grow its revenue tenfold. The growth plan includes 6,000 floor square metres of new construction as well as new luxury tourism services spanning accommodation, transportation, security and concierge operations. Based in Rovaniemi, Arctra is one of Lapland’s […]
Published16.9.2026 hoyry
Venture Lapland is a private equity company investing in northern businesses

Venture Lapland is a private equity company investing in northern businesses

Published16.9.2026 hoyry
We have always known that Lapland holds magic – gold in its soil and magical northern lights in its sky. Now the value of the North is understood around the world. Tourism in Lapland has grown strongly in recent years. The next step is to make investments that support the industry’s development and the region’s […]
Published16.9.2026 hoyry
A glimpse behind the scenes of Lapland’s luxury tourism

A glimpse behind the scenes of Lapland’s luxury tourism

Published16.9.2026 hoyry
Venture Lapland founding partner Elias Joentakanen knows Lapland’s luxury tourism from the inside. He explains who the North’s top guests are and what true luxury is made of. International top clients don’t look for their holidays on booking sites. Word about the North travels in closed networks, where recommendation and trust decide. When the experience […]
Published16.9.2026 hoyry
In Lapland, demand exceeds supply: the bottleneck for growth is surprisingly practical

In Lapland, demand exceeds supply: the bottleneck for growth is surprisingly practical

Published16.9.2026 hoyry
Venture Lapland founding partner Petri Juotasniemi is responsible for real estate at the company. He explains why Lapland’s top-segment growth is held back by the building stock – and why now is the time to build in the North. Tourism growth depends on walls When people talk about tourism in Lapland, attention often goes to […]
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