Venture Lapland founding partner Elias Joentakanen knows Lapland’s luxury tourism from the inside. He explains who the North’s top guests are and what true luxury is made of.
International top clients don’t look for their holidays on booking sites. Word about the North travels in closed networks, where recommendation and trust decide. When the experience exceeds expectations, the message spreads in exactly the right circles.
In Rovaniemi, Joentakanen has built a tourism business whose guests come to Lapland to experience something unique. They expect complete privacy and the highest possible quality – and price is no obstacle. Among them are international top athletes and other public figures. Names are never mentioned, and that is precisely why they come.
True luxury is care
Luxury is often thought of as the setting. According to Joentakanen, the core is elsewhere.
“Care is the foundation of luxury. It is gentle, genuine caring – not performing. A guest will forgive small mistakes if they feel they are in good hands. But if the care fails, it is never forgotten.”
In practice, the staff work one step ahead: needs are noticed before guests have time to ask, and the staff are empowered to make even significant decisions independently.
“Small gestures – and slightly bigger ones – never appear as an extra charge. They are part of the experience. The pricing is built so the magic can happen.”
The aim is to surprise every guest at least once during their stay.
This very uncompromising approach is why word about the North travels the world. Why Lapland’s top segment interests investors, and what holds its growth back, is a story we tell in a separate article.
Want to be part of the North’s growth?
Venture Lapland invests in the best tourism service companies in Lapland and northern Finland and connects investors with the region’s growth stories. If you would like to hear more about investment opportunities, get in touch with us. A conversation is the first step.
elias.joentakanen@venturelapland.fi
This article is marketing communication and does not constitute investment advice or an invitation to subscribe for securities. Venture Lapland is not supervised by the Finnish Financial Supervisory Authority. Investing always involves the risk of losing the invested capital in part or in full.
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